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Often referred to as ‘online marketing’, ‘internet marketing’, or ‘web marketing’, digital marketing sits at the intersection of marketing and technology. It encompasses any type of marketing effort requiring an electronic device or the internet. And, there are a lot of electronic devices connected to the internet now, making digital marketing more business-critical every day. Even though the term ‘digital marketing’ was coined in the 1990s, its complete usage and importance have risen only in the recent past. As technology advanced rapidly over the past two decades, digital media has become so widespread that anybody can access information anytime, from anywhere. This gives marketers more ways to promote products and services through blogs, websites, and social media channels. Through various tools now available, marketers can also see what is trending, what is the unique selling point (USP) of a product, and why and when people search for a product or service for better targeting. As a marketer – digital or otherwise – it is essential to have a complete understanding of your audience to achieve success. This is a challenge for the current crop of digital marketers as there are a variety of protocols, specifications, and interfaces across different digital media and devices. To overcome this challenge, digital marketers today have many tools at their disposal to monitor — in real-time — what is being read, for how long, and by how many people. The data gathered is then used to analyze what works and what doesn’t, alongside the rate of sale conversion. Download this eBook to dig deeper into what digital marketing looks like today, the benefits of starting a career in it, and what kind of roles are available in the fast-growing field that has become mission-critical for any business, in any industry, to invest in today.